Reputation of PR profession in Latvia

In many blogs, forums an other places in the Internet we can read a lot of different opinion about public relations specialists and PR profession. Some time ago I red a comment in discussion about one broadcast in TV. The Theme was public relations profession. In this discussion one person said: "Interesting discussion... Seems that in Latvia it is a sensitive question... The way it is with these public relations specialists - blabbering a lot, but sense mean nothing..."
These words made me to think... About this comment I can say - unfortunately in Latvia is the real situation. A lot of people and still many employers think that public relations practitioners aren't need. Actually public relations specialist generate and are responsible for reputation, internal, external communication which is essential to an effective existence of an organization. A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation. The client can be a company, an individual or a government. And I hope that in future more and more people will understand the importance of public relations practitioner.